Good Morning!
Today is the 82nd Day of 2021.
Earing my cereal this morning got me thinking back to when I was a kid and loved finding the toy inside the box.
As a kid , there was no better feeling than watching Saturday morning cartoons and to shove your hand in a cereal box for the Prize !
A Big Bag Of Puffed Wheat or Puffed Rice you could burry up to your elbow in order to pull out The Toy or free gift crammed within.
myrecepies.com shared the fact : The original decision to add prizes to the box is credited to John Kellogg, who first tried to entice kids to eat Corn Flakes with the offer of a free book, The Funny Jungleland Moving Pictures Book back in the early 1900s. At the time, kids had to mail in for their box, sending in a proof of purchase, but manufacturers learned kids wanted instant gratification and began putting the prize directly on the box or in it. General Mills started offering its own premiums in the 1930s, sticking 12 different “Skippy cards” into boxes of Wheaties and encouraging kids to collect them all, and other brands quickly followed suit.
The cereal companies sure knew how to market their product back in the day , load it with sugar , cartoon characters on the box and a Toy inside .
I was always a fan of the playable Records and the plastic army man with parachute , I would have to fight with my younger brother for that one .
my older brother was a fan of anything Hockey that was to be found in the box.
The 16 sweetest free prizes that ever came inside cereal box
From myrecipies.com : what happened to the cereal toy? A host of factors contributed to its downfall, but one of the main causes of their extinction has to do with cost. It’s no secret that toys in cereal boxes have always been a marketing gimmick, and one kids have always bought into—whether they were lured in by the Cap’n Crunch treasure chest or an Alpha Bits terrarium. But online games are a whole lot cheaper than traditional premiums like, say, a decoder ring, according to Dr. Margo Wootan, director at the Center for Science in the Public Interest. Food marketers spend about a third of their marketing to kids on television ads and another 20 percent on toys and incentives, followed by investments in sponsorships that bring in popular characters like Dora the Explorer or a Disney princess. But just seven percent of marketing expenditures are spent on online games, Wootan says, making them an inexpensive way to keep kids engaged with a brand for long periods of time.
The Real Reason They Don’t Put Toys In Cereal Boxes Anymore Read More:
What was the best prize you remember pulling from a cereal box ?
